Over recent years, e-mail marketing has proved to be an effective and relatively inexpensive way to communicate with your prospective and existing client base.
We can help you develop
this side of your business, whether it's with regular newsletters, news of offers, services or products, or simply a reminder that you are still around.
e-mail design
We create fully branded, visually stimulating and engaging e-mail campaigns. Whether using your provided text, or via our copywriting service, we'll take care of the design in order to communicate your message effectively and to promote your brand, products and services using our experience to balance the dilemma – inherent to this marketing technique – of being engaging while remaining unintrusive.
e-mail production
As is the recognised standard, our graphical e-mails are constructed using a particular form of HTML, in order to be consistent across all the common e-mail platforms, whether it's Outlook, AOL, Apple Mail etc, or browser-based services like Hotmail, Yahoo! or GMail. For the technically minded we can provide you with the information needed to send the campaign through your own system, though due to restrictions with many ISP's mail servers, it is often best to send e-mail campaigns through a dedicated e-mail marketing service, such as PadMail, that offers more advantages.
PadMail
PadMail is a service for the delivery graphical e-mail marketing campaigns, no matter how many recipients, just provide us with an Excel file (or similar) of your e-mail database and we take care of the rest. We can even advise you on where to purchase e-mail addresses of prospective clients. We'll provide you with a comprehensive report of the campaign, for example, how many recipients opened the e-mail, how many times it has been viewed or how many recipients clicked the links within the message. This allows for an easy, targeted, follow up campaign on the potentially interested recipients.
Other advantages of PadMail include a 'SPAM-check' on the text to check for words or phrases likely to be picked up by SPAM filters and removal of duplicate or invalid addresses in your database.
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