Exhibitions/Retail:
Steven Harris Opticians
Description
Pad re-branded established eyecare chain, Steven Harris Opticians, developing a brand identity that would translate well in the retail environment. Through visualisations the client was able to see how the branding would look prior to investing in the shop-front refits. By working closely with the signage team Pad have managed to maintain brand consistency, as well as facilitating adjustments to the signage that specifically suits each branch's market and location. Pad have designed and produced all of the chain's supplementary requirements, including: A-boards, point-of-sale material, clothing and more.