Brands:
Steven Harris Eyecare
Description
Steven Harris is a chain of independent eyecare specialists. Their services cover eyecare, spectacles, contact lenses and sunglasses. Steven Harris were keen to expand their target market and appeal to a younger audience whilst not excluding the older segment of existing customers. Pad have created the new Steven Harris brand in close liaison with the client. The six branches have new fascias and directional signage giving them a fresh and contemporary presence within the high streets where they are located. Through learning about their offering, a clear brand message and outline of services has been developed. These 'key services' bullet points are used in all marketing material and as Pad are brand guardians for all items, brand consistency is ensured. Pad created stationery for all branches, vouchers, directory advertisements and appointment cards.
Pad produce the following items regularly for campaigns developed alongside the client:
• Point-of-sale
• Magazine advertisements
• T-Shirts
• Posters
• Printed promotional leaflets and invitations
• Premium products bags
• Pull-up banners